Marketing Overview

The more people that know about your asset offering, the greater level of bidding engagement and higher the recoveries will be.

John Pye Auctions continually strives to build its registered bidder and buyer database, from one week to the next and has the best record of any UK auction house of doing so, continually breaking new ground for the industry when it comes to marketing.

Rather than relying solely on external forces to do the job, we control our marketing in-house, creating and driving our own strategies, devising new content and actively managing the delivery process so we can track the engagement.

We were one of the first commercial auction houses to have a website back in 1996 and, as a result, we were capturing bidder registrations in a digital database from one of the earliest starts.

Our pro-active marketing has been a key element of our competitive advantage, recognised and revered within the industry, contributing towards awards and underpinning our growth.

Such growth has been achieved through strategic long term development of the business into a ‘one-stop-shop’ for auctions; no other tangible UK auction house offers the breadth of variety of stock and asset offerings under one roof across so many clients and suppliers.

Preaching to the converted is the easy way to promote auction offerings but ultimately, we believe it is our duty to push for optimum realisations for our clients and this can only be achieved by pushing the boundaries of marketing reach through a focused marketing mix.

John Pye Auctions continually reach out to new markets both by sector and region, creating the strongest cross fertilisation of marketing and sales opportunities of any UK auction house.

We call this the ‘John Pye Snowball Effect’ although this snowball travels along a line graph of upward trajectory of increasing registered bidders, which has grown by more than 1,700% over the last six years to over 230,000 individuals.

We promote the John Pye Auctions brand through headline sponsorship initiatives with our own bottom line investment to support our portfolio of client offerings. We see it as our duty to bang the drum for our client’s auction offerings, the key is to play a different tune each time to engage the market through a variety of media.

Marketing Departments and Contacts

Business Assets

John Pye Business Assets department is the company's longest established department, having provided client services to Turnaround, Restructuring, Insolvency and Industry sectors for over 25 years. The Bu...

Luxury Assets

Launched in 2014 John Pye Luxury Assets is the fifth trading division of John Pye Auctions, specialising in the sale of: Luxury Watches Modern and Antique Jewellery Precious and Semi-Precious Gems...

Property

John Pye Property was established to service a growing market need for owners and agents to reach end user property purchasers through a wider and more transparent gateway to market. John Pye Property is ...

Retail Goods

John Pye Auctions clients are big names in big industries; requiring robust dependable and wide ranging one-stop-shop auction services to support heavy reverse logistics supply chains. John Pye Auction Re...

Vehicles

John Pye Auctions Vehicles department has grown substantially since 2011 to now sell over 16,000 vehicles per annum across more than 20 UK sites. These vehicles range from seized vehicles - cars, motorbik...

Marketing Case Studies

Phones4U Administration

John Pye Auctions Business Assets department were appointed agents for the Phones4U Administration after initially supplying the Administrators, PWC, with a solid barometer of appraisal data from our unique ...

Gibbs Technology Automotive

Developers of amphibious vehicle technology, Gibbs Technologies appointed John Pye & Sons to manage a disposal of surplus Land Rover engines & automotive parts at their West Midlands factory. Gibb...

David Jerome Collection

John Pye Luxury Assets department was exclusively instructed to sell the UK's largest private collection of precious coloured natural gemstones in a multi-million pound international online auction offering ...

Marussia Formula 1 Cars

John Pye Luxury Assets presented a unique opportunity to acquire a quartet of Formula One World Championship Grand Prix Grid Cars in 2016. The four cars - one of which was the most modern F1 car to be mad...

DVLA Untaxed Seized Vehicles

In 2011, after an 18-month long tender bid process, we were appointed by the UK Government Department of Transport Driver Vehicle Licensing Agency (DVLA) as the UK's lead Auctioneers for valuation, storage, ...
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