Luxury Assets Overview

Launched in 2014 John Pye Luxury Assets is the fifth trading division of John Pye Auctions, specialising in the sale of:

  • Luxury Watches
  • Modern and Antique Jewellery
  • Precious and Semi-Precious Gemstones
  • Luxury Accessories
  • Fine Art
  • Fine Wines & Spirits
  • Prestige Vehicles
  • Luxury Property

Offering appraisal, valuation, marketing, auction and private treaty services to some of the UK’s largest manufacturers and distributors of new and pre-owned goods, John Pye Luxury Assets weekly auctions of Jewellery and luxury watches are complemented by bespoke sales of luxury asset types.

Weekly auctions at our high-profile Old Bond Street salerooms in Mayfair feature luxury items from some of the world’s best known brands including Rolex, Cartier, Breitling, Bvlgari, Hublot, Tiffany, Van Cleef & Arpels, Chopard and IWC.

The John Pye Luxury Assets department has a network of salesrooms stretching from Mayfair through to England and on to Scotland and Wales, which handle the sale of some of the UK’s most prestigious private collections. These include four Virgin Marassuia Formula One team grid cars and one of Europe’s largest private gemstone collections, the David Jerome collection, comprising of over 680 pieces of precious gemstone jewellery.

Our specialist team of GIA and NAVA qualified appraisers bring over 80 years of experience to our Luxury Assets and Fine Art and Antiques business, offering a complementary asset appraisal service for both commercial and private clients in the UK and overseas.

John Pye Luxury Assets client account liaison is on hand to guide you through each step in the process of consigning, outlining our full suite of asset management and auction services from appraisals and valuations, through to secure transportation, storage, remarketing to online auction and private treaty sales solutions.

We offer over 2,500 luxury asset items for sale each month through our UK salerooms, attracting buyers from all over the world to browse our diverse inventory of luxury and branded items, supported by a brand leading online and offline marketing and communications strategy, presenting assets in front of more than 250,000 registered international buyers.

For more information about buying or selling through John Pye Luxury Assets please contact us at or on +44 (0) 115 970 60 60.

Department Contacts

Caroline Newton
Head Of Luxury Assets (Bond Street)
0207 4566 750
Paul Hird
Head Of Luxury Assets (Midlands)
0115 970 60 60

Luxury Assets Departments


John Pye Luxury Assets watch experts understand the true value of choosing the right watch when buying at an online auction. While you are busy investing in your desired timepiece, we are dedicated to i...

Gemstones & Jewellery

Jewellery Indulge yourself in a world of fine jewellery from stunning diamond collections to glistening gemstones. Stand out and make a statement this season and explore an ever-changing range of rings, n...

Art & Antiques

“Art is the most intense mode of individualism that the world has known.” Oscar Wilde John Pye Luxury Assets host Fine Art and Antique Auctions offering some of the most individual and sought-after...

Luxury Property

John Pye Luxury Property operates from its flagship Mayfair offices at 5 Old Bond Street. The luxury property department operates primarily to sell ‘off market’ prime and super prime property assets....

Prestige Vehicles

Through our Luxury Assets salerooms at Old Bond Street, Mayfair, and Marchington, Staffordshire and further sites across the UK, John Pye Auctions offers a selection of prestige vehicles to an international ...

Luxury Assets In The Media

Retail Jeweller

Singapore Tatler Covers The David Jerome C...

The David Jerome Collection form John Pye Auctions is featured on Singapore Tatler. The Auction saw the UK's largest independent gemstone collection go to auction for the first time.

Professional Jeweller Covers The David Jer...

The David Jerome Collection form John Pye Auctions is featured on Professional Jeweller. The Auction saw the UK's largest independent gemstone collection go to auction for the first time.

Antiques Trade Gazette Covers The David Je...

The David Jerome Collection form John Pye Auctions is featured on The Antiques Trade Gazette. The Auction saw the UK's largest independent gemstone collection go to auction for the first time.

BBC Sport

The UK's biggest news & sports website featured John Pye Auctions on the BBC homepage and Sports homepage when we announced the private treaty sale of a quartet of Formula 1 Grand Prix cars.

Luxury Assets Case Studies

David Jerome Collection

John Pye Luxury Assets department was exclusively instructed to sell the UK's largest private collection of precious coloured natural gemstones in a multi-million pound international online auction offering ...

Marussia Formula 1 Cars

John Pye Luxury Assets presented a unique opportunity to acquire a quartet of Formula One World Championship Grand Prix Grid Cars in 2016. The four cars - one of which was the most modern F1 car to be mad...

The Bullion Room

Jewellery, gold bullion, scrap precious metals and an armoured vehicle were the range of assets and stock holdings of this West Midlands gold bullion business -  JEEG Global Ltd t/a The Bullion Room - of w...

Tresori Luxury Phone Case

John Pye Luxury Assets department in Old Bond Street, Mayfair, was instructed by an international mobile phone company to market and sell one of the World's most expensive luxury mobile phone cases. The ...

Bentley Continental T

Kingsland Business Recovery instructed John Pye Business Assets department to value, market and sell a 1999 Bentley Continental T and a cherished private registration plate '99T' The instruction was borne...

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