Which Luxury Investments Are Worth It?

Friday, 3rd August 2018

We look at a few rules of thumb when considering investment jewellery and the best watches to invest in

The term “investment piece” has been thrown around quite a bit lately, particularly at anything with a more significant price tag. But expensive doesn’t always equal good value.

Some apparent luxury investments increase in value while some depreciate. How then, do we distinguish the merely trendy, from the more iconic luxury investments? There are several critical elements when considering both investment jewellery and the best watches to invest in, which we’ll outline here.

engagement ring luxury

When it comes to the best jewellery to invest in, think eras and exclusive brands.

Prices of the most-coveted vintage jewellery have risen 80-90% in the last decade, with the best returns coming from Art Deco and Belle Epoque pieces. These styles appeared in France from around 1871 to just before the First World War and were particularly popular in the 1920s and 1930s.

The average vintage necklace from either of these historical periods, worth £2,000 a decade ago, might fetch close to £4,000 if sold today.

Cartier Golden Watch for John Pye

Unsurprisingly, pieces from the likes of Cartier, Boucheron and Van Cleef & Arpels are also a safe bet for investment jewellery. Gem-wise, the value of one-carat diamonds has also risen 50% over the past decade, but when it comes down to it, coloured statement stones retain the most value.

And when it comes to the top watches to invest in, how do we know which timepieces will become tomorrow’s vintage classics?

As a rule of thumb, the older the house already is, the safer bet that the watch will increase in value as the brand already has a strong heritage element.

In particular, Rolex, Patek Phillipe and Jaeger LeCoultre – newer makes are riskier. The popularity of vintage Omegas is also on the rise and special limited-edition pieces in particular. If you can get your hands on a highly-coveted limited edition model from any luxury brand, the odds of making a profit when it’s time to sell are certainly in your favour.

But when push comes to shove, Rolex holds its value the best as an investment watch. Rolex watches are considered among the most collectible labels, with Forbes ranking the company 64th on its list of the world’s most powerful brands globally for 2016. Opt for the Rolex Submariner 16610 because of its timeless appearance and its durable reliability.

Rolex Sportive Watch for John Pye
Patek Phillipe Watch in Gold for John Pye
Jaeger LeCoultre Vintage Watch for John Pye

The rules for the best jewellery or best watch to invest in all make perfect sense. Save for one surprise – adding initials to a piece via engraving, or any type of customised special touch that makes your piece one-of-a-kind. Because as you know, nothing is more coveted or luxurious, as what is scarce.

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