Having been lost to the mists of time for the last two decades Shipstone’s Beer is returning, thanks to the passion and skill of Nottingham brewery entrepreneur Richard Neale.
John Pye & Sons, owner occupiers of the iconic ‘Star Brewery’ in Nottingham, were proud to support the famous ales’ return by offering the main Brewery Tower courtyard for a prestigious relaunch.
The yard was transformed from a fully operational auction logistics site to an atmospheric and nostalgic event space. Located in front of the famous Star Brewery Tower, at the heart of Shippo’s history, the courtyard could not have been a more appropriate platform for the big launch.
Richard Neale initially approached John Pye & Sons with news of his business plan to relaunch the famous Nottingham ale. Always keen to support local heritage, John Pye & Sons offered Richard access to the old Shippos archives at John Pye HQ and assistance with his launch.
John Pye & Sons’ Director & Co-owner of the Shipstone’s site, Ann Pye said: “We are not only custodians of the Shipstone’s heritage site, but we also try to be proactive advocates of its social history too. We were therefore really pleased to be able to support Richard with his new enterprise and working with such a revered brand and we wish him every success.”
The official launch attracted over 200 guests to the brewery cobblestones, who all enjoying Shippos chilled ale based upon an authentic 1970s recipe and local food from the popular Annie’s Burger Shack, on a beautiful summer’s evening.
Guests included the Lord Mayor of Nottingham Cllr. Merlita Bryan along with other fellow Councillors, as well as direct descendants of the Shipstone’s family and ex-employees of the brewery.
The star attraction on the night was an authentic, lovingly restored 1967 Foden’s lorry baring full Shipstone’s livery.
Coverage of the launch has appeared across regional media such as BBC East Midlands Today, ITV Central News, BBC Radio Nottingham, the Nottingham Post and LeftLion.