A leading retail PLC choose John Pye & Sons as exclusive agents to manage the UK’s Biggest Laptop Clearance of 2012 to date.
The focus of the UK Secondary Market once again turned to Pyes, attracted by auction offerings of 3,000 SONY laptops.
Pyes instigated national advertising on The Sun and The Gadget Show websites, alongside in-house marketing activity including email alerts to 22,500 UKand overseas buyers and SMS auction text alerts to 7,900 buyers.
Adverts were created and placed as a branded high profile campaign and achieved a 700% increase in click-throughs on The Sun website, news International online accounts team reported.
As a result of all this activity, John Pye & Sons website received a record number of unique hits – notching up 49,450 web hits – as buyers from across the world engaged in the series of laptop auctions over 4 weeks.
All stocks were subsequently sold, hitting both the recovery target figure for the client and deadline for all units to be processed, data screened and wiped by the auction team.