JOHN PYE Auctions were announced as the proud shirt and main club sponsors of Championship club Nottingham Forest FC for the 2012/13 season, making them the first Auction House in the UK to sign a sponsorship deal with a professional football club.

The one-year-deal with the Championship club and twice former European Cup winners heralded a significant milestone in John Pye & Sons’ company development, halfway through its national roll out.

Following a year of substantial growth which has seen the opening of seven new UK wide auction facilities and two new saleroom openings at Pyes’ East Midlands Auction Hub in Nottingham, this significant sponsorship deal raised the profile of John Pye & Sons’ auction offerings to a new level.

As Forest’s shirt sponsors John Pye & Sons brand and auctions were exposed to a wide variety of platforms of mixed media, from the Forest website (288,500 average unique web visits a month) through to live televised games on Sky Sports and weekly highlights on BBC1, viewed by millions of football fans across the UK and overseas

‘Exciting Times’

The sponsorship deal has been officially announced with the launch of the new John Pye & Sons’ sponsored Nottingham Forest away kit at John Pye & Sons’ Head Office at the old Shipstone’s Brewery in Nottingham (ironically the old home of Forest’s former sponsors, Shipstones, from 1986 to 1994).

National and regional sports media attended the event where John Pye & Sons Directors were joined by Nottingham Forest Chief Executive Mark Arthur, Forest Manager Steve Cotterill, senior players Andy Reid and Chris Cohen and three time World Super Middleweight Nottingham Boxing Champion, Carl Froch, who is also an avid Forest fan and has just been crowned IBF World Champion.

John Pye & Sons MD & Principal Auctioneer Adam Pye said: “We are in a position now where we are able to negotiate a high profile sponsorship deal to raise the portfolio of client auction offerings.

“We are very excited about this partnership, these are exciting times for both Nottingham Forest and John Pye & Sons – we are both about to embark on new ventures which will see us grow in stature in our competitive fields.”

‘Great Reputation’

Forest Chief Executive Mark Arthur said: “Like us John Pye & Sons are a Nottingham company with a great history and have also forged a great reputation regionally and nationally.

“We believe this sponsorship agreement is an ideal vehicle for both parties and we are looking forward to working with John Pye & Sons over the next 12 months.”

Forest will launch their home kit in July and the Championship season kicks off in mid August, with the full fixture list for the 2012/13 season released on Monday June 18th.

Keep an eye on our website for exciting John Pye & Sons & Nottingham Forest competition and promotional offers throughout the course of the season.

If you have surplus stock or assets take advantage of a season of high profile auction offerings by contacting John Pye & Sons with your disposal considerations at or on 0115 970 60 60.