THE WORLD of Boxing was on the edge of its seat on Saturday night as Carl Froch and Mikkel Kessler waged a historic battle at the O2 Arena – and John Pye Auctions were with the Great Brit every step of the way.

A sell-out crowd of 18,000 roared Carl ‘The Cobra’ Froch on as the epic battle went the full 12 rounds, with millions watching in over 100 countries.

And every one of them saw Nottingham Forest fan Carl proudly displaying the Forest badges along with a John Pye Auctions patch on his shorts.

Having co-sponsored Carl for his last fight against American Yusaf Mack at a sold-out Nottingham Arena, Carl contacted us asking us to supply another new patch for his new shorts for good luck.

John Pye Auctions are immensely proud to support a home-grown talent who has worked hard over the last 10 years to reach the pinnacle of his sport.

John Pye Auctions ‘in the ring with The Champ’

With the help of ex-Pyes book-keeper & Wollaton FC Chairman Bill Fishwick, Bob Norris and Techmax Progear, we managed to get a range of embroidered logo patches produced within 48 hours before the big fight. Carl’s Mum and brothers took them down with them on the train from Nottingham to London the day before the big fight. Carl’s Mum did the honours with the needle and thread to ensure John Pye Auctions were in the ring with The Champ.

It was the second time Carl Froch and Mikkel Kessler had battled it out against each other. Kessler, who is Denmark’s highest profile sports person, won the first fight, being one of only two opponents to defeat Carl on points in a 33 fight career with 31 wins thus far, on that occasion Kessler got the upper hand after a full 12 rounds on points in Denmark in 2010. The rematch at the O2 Arena in London was hotly anticipated by boxing fans across the globe and didn’t disappoint.

The event had thousands at the O2, including Wayne Rooney, off their seats and millions across homes on their feet as the two went toe-to-toe for the IBF World Supper Middle Weight belt.

Unanimous Win

The rematch contest went the full distance with both athletes putting everything on the line, akin to a Rocky film, but it was Carl who won unanimously on the three judges’ score-cards.

The event was a superb advert for boxing with the two warriors embracing each other after the event and speaking eloquently and respectfully about each other, side-by-side after the fight.

Boxers and pundits have described the fight as one of the best in the history of the sport and are tipping Carl as the greatest pound-for-pound British boxer in history.

‘Sensational Fight’

Former World Champion and BBC Radio 5 Live pundit Ricky Hatton said: “It was an absolutely sensational fight; we will never see that again. Both had to dig deep, Froch was second to none. Whenever questions were asked of Carl he found the answers.”

Carl’s now only remaining rival, American Andre Ward, was ringside for USA’s HBO TV company, and after the contest suggested he and Carl could compete for ultimate honours possibly at Wembley Stadium in what would be one of the largest boxing events in history.

We look forward to supporting The Cobra and Team Froch every step of the way and, in turn, helping to raise the brand profile and auction recoveries of client auction offerings through this exposure.

Congratulations to Team Froch and Matchroom Sports on a truly great night for British boxing. Onwards and upwards!