Not all timepieces are created equal: read through our guide to ensure your Rolex investment watch increases in value…
The watch market, like many markets, can be fickle and unpredictable in nature. And if you really want your new investment watch to be a true investment that yields some returns in the future, the right choice isn’t always crystal clear. But there is one pretty safe bet. Enter, Rolex.
Rolex is, of course, one of those brands highly in demand by watch enthusiasts on both ends of the spectrum. The house has an enigmatic heritage, an impressive list of Rolex watch brand ambassadors, and an unrivalled level of recognition.
Then if it couldn’t get more validity, definitive James Bond-man Sean Connery introduced us to a vintage 6538 Submariner in 1962’s Dr No. And FYI – that very watch sold for $1,068,500 in New York earlier this summer – the most expensive Rolex Submariner ever sold at auction.
It seems that the right mixture of these ingredients make most Rolex watches hold their value best, dominating the market for the most consecutive stretch of time; but which Rolex models are the best to invest in?
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As a rule of thumb, the pieces that have generally done the best have been the sport watches: the GMT-Master II (especially the “Batman” with the blue and black bezel), the Submariner and the Daytona, due to their casual, versatile aesthetic, followed by the Rolex Day Date and Yacht Master.
But beyond getting one of these sought-after styles, and waiting, the best way to augment your Rolex investment is to focus on vintage, rare, and historic watches.
Scarcity gives you the best chance at making a profit in 10 to 20 years. Some limited-edition pieces could have you looking at six-digit figures.
Think limited supply when thinking about what Rolex investment to make: there are certain models that the house stopped making. For instance, the 16800 Submariner has now become a sought-after collectible, as is the 5512 and 5513, the first Submariners with a crown guard. There are only so many of those left in the world. The more unique your Rolex watch, the better.
The Cosmograph Daytona is also covetable, especially a model with a black ceramic bezel and stainless steel case, as these are difficult to find and few are available.
And if you can get your hands on any of Paul Newman’s stuff, you’re guaranteed a handsome ROI for your Rolex. Two vintage Rolex Paul Newman Daytona watches from the 1970s recently surfaced at a watch auction in Geneva. A rare Paul Newman Rolex Daytona sold for a record-breaking $17.8 million last year in New York. The watch was given to Newman by his wife Joanne Woodward while the iconic actor was filming “Winning”. Naturally.